Platform Policies

OnWhats.App Policy
Last Modified: July 22, 2020

  1. When you offer goods or services for sale, we consider all messages and media related to your goods or services, including any descriptions, prices, fees, taxes and/or any required legal disclosures, to constitute transactions. You must comply with the policies listed below, and applicable terms, laws and regulations.

  2. You are solely responsible for your transactions and providing any sales terms, privacy terms or other terms applicable to your interactions with users.

  3. We are not responsible for processing, paying for, or fulfilling any sales relating to your transactions.

  4. You are solely responsible for determining, collecting, withholding, reporting, and remitting all applicable taxes, duties, fees and additional charges for sales relating to your transactions.

  5. Examples listed below are representative, but not exhaustive.

  6. Offers to sell and sales of the following are prohibited:
    Illegal products or services
    • Policy: Businesses may not transact in the operations or exchange of illegal products or services.
    Drugs, whether prescription, recreational, or otherwise
    • Policy: Businesses may not transact in the sale of illegal, prescription, or recreational drugs.
    • Examples:

    Drugs, including marijuana and marijuana products

    Drug paraphernalia, including pipes and bongs

    Prescription drugs
    Tobacco items and related paraphernalia
    • Policy: Businesses may not transact in the sale of tobacco products or tobacco paraphernalia.
    • Examples:

    Apparel featuring a tobacco brand logo

    Cigarettes, cigars, and chewing tobacco

    Tobacco pipes and paraphernalia

    Tobacco rolling machines



    Rolling papers

    Electronic cigarettes (E-cigarettes) or tobacco devices
    • Policy: Businesses may not transact in the sale of alcohol.
    • Examples:

    Books or DVDs about alcohol

    Alcohol-related items, including glasses, coolers, and wine bottle holders

    Alcoholic beverages

    Kits for producing alcohol
    Unsafe ingestible supplements
    • Policy: Businesses may not transact in the sale of unsafe ingestible supplements, as determined by WhatsApp in its sole discretion.
    • Examples:

    Anabolic steroids





    Human growth hormones
    Weapons, ammunition, or explosives
    • Policy: Businesses may not transact in the sale or use of weapons, ammunition, or explosives.
    • Examples:

    Promoting safety training or licenses for legal weapons

    Firearms and firearm parts

    Paintball guns

    BB Guns


    Pepper spray


    Gun ranges

    Gun shows
    • Policy: Businesses may not transact in the sale of any animals.
    • Examples:

    Animal cages

    Products for animals (toys, collars, etc.)

    Veterinary services

    Grooming services

    Boarding services

    Live animals


    Prohibited animal parts, including but not limited to bone, teeth, horn, ivory, taxidermy, organs, external limbs, secretions, or carcasses

    Any product or part, including but not limited to leather, skin, hide, fur, wool, or hair from any dogs, cats, and endangered or threatened animals
    Adult products or services
    • Policy: Businesses may not transact in the sale or use of adult products or services.
    • Examples:

    Products promoting family planning and contraception, which focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement

    Sex toys

    Videos or live shows for adult entertainment

    Sexual enhancement products

    Sexually suggestive services
    Body parts and fluids
    • Policy: Businesses may not transact in the sale of human body parts or fluids.
    • Examples:


    Hair extensions and wigs


    Body parts


    Human tissue

    Medical and healthcare products
    • Policy: Businesses may not transact in certain healthcare products, including medical devices, and smoking cessation products containing nicotine.
    • Medical Devices - Examples:

    Lifestyle and fitness accessories

    Contact lenses

    Bandages and braces for physical injuries


    Testing kits for medical conditions or diseases

    Breast pumps

    First-aid kits
    • Smoking Cessation Products - Examples:

    Nicotine patches

    Nicotine gum
    Items or products with overtly sexualized positioning
    • Policy: Businesses may not position products or services in a sexually suggestive manner.
    • Examples:

    Implied nudity

    Implied sexual acts

    Zoomed-in sexual images
    Real money gambling services
    • Policy: Businesses may not transact in or facilitate gambling, games of skill, or lotteries, including online casinos, sports books, bingo, or poker if it costs money.
    Dating services
    • Policy: Businesses may not transact in or facilitate online dating services.
    Products or items that facilitate or encourage unauthorized access to digital media
    • Policy: Businesses may not transact in the sale of devices that facilitate or encourage streaming digital content in an unauthorized manner or interfering with the functionality of electronic devices.
    • Examples:

    Add-on equipment for streaming devices such as keyboards and remotes

    Sale of streaming devices loaded with software that facilitates unauthorized access to content

    Jailbroken or loaded devices

    Jamming or descrambling devices

    Wiretapping devices
    Digital and subscription services, including links to or processing of any subscription sales, renewals, or upgrades
    • Policy: Businesses may not transact in the sale, including renewals and upgrades, etc., of digital content, digital subscriptions, or digital accounts.
    • Examples:

    Authentic audio or video CDs, DVDs, and Blu Ray

    Digital devices, including Smartphones, video game consoles, and TVs

    Downloadable content, including PDFs, music, games, movies, etc.

    Digital accounts, including games accounts

    Digital subscriptions and internet streaming services, including TV, Mobile, etc.

    Digital coupons
    Business models, goods, items, or services that we determine may be or are fraudulent, misleading, offensive, or deceptive, or may be or are exploitative, inappropriate, or exert undue pressure on targeted groups
    • Policy: Businesses may not transact in deceptive, false, misleading, or offensive offers or products.
    • Examples:

    Multilevel marketing

    Penny auctions

    ICOs and binary options

    Payday loans, paycheck advances, P2P lending, debt collection, and bail bonds

    Diet, weight loss, or other health related products that imply or attempt to generate negative self-perception
    Real, virtual, or fake currency
    • Policy: Businesses may not transact in the sale of real, virtual, or fake currency.
    • Examples:

    Real money (cash or cash equivalent instruments and coins)

    Replica or prop money

    Digital or cryptocurrency

    Active bank credit or debit cards

    Store credit cards or coupons

    Pre-paid credit or debit cards

    Checks or checkbooks

    Equipment to create counterfeit currency or financial instruments
    Third-Party Infringement
    • Policy: Transactions may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright or trademark. This includes, but is not limited to, the sale of counterfeit products, such as goods that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.
    • Examples:

    Counterfeits, knockoffs, or replicas of branded goods, or posts offering goods that are likely to confuse consumers about the source, sponsorship or affiliation of those goods.

    Unauthorized or pirated copies of copyrighted works, such as videos, movies, TV shows and broadcasts, video games, CDs or other musical works, books, etc.